Marketing Healthcare Innovations

November 5th 2020 at 6.00 pm CET

Marketing Healthcare Innovations

Mario Ravić, M.Sc.E.E, CPHIMS
Head of IoT & Digital Health
Ericsson NikolaTesla d.d.

Marc Ortmans, CEO, Creative Director
Marc Ortmans Brand Communications, Chair, GEN UK

Ericsson Nikola Tesla has over last 20 years participated in and led several big eHealth projects worldwide and has been, ever since, evolving in adapting information and communication technology usage in healthcare. As a company that has innovation in its core with more than 15 years of managed innovations process, we are stimulating innovation and collaboration within and outside the company in healthcare area. In this presentation we will provide an overview of different projects, use cases and prototypes we developed as well as technology impact of 5G on healthcare.

2020 is ripping up many of the established ways we think, how we behave, what we consume and what we now believe matters to us.

Previously consumer demand and behavior changed relatively slowly so when we introduced a new product or service it was playing with relative known constants.

Marc will look at several brands from different sectors and how they have either chosen or been forced to pivot. Driven by the desire to survive in pandemic challenged markets some of these companies’ offerings are unrecognizable this end of the year from the beginning of the year. What has been the secret of their success and what lessons can the innovation focused healthcare sector draw and apply.

About the speaker

Mario Ravić is Head of IoT & Digital Health business area in company Ericsson Nikola Tesla. He led product development and market introduction for medical product Ericsson Mobile Health (MDD 2A) used for remote patient monitoring on the global market and for the last ten years he is actively involved in commercial and research digital health projects worldwide. With engineering background he enrolled graduate program „Leadership and Management of Healthcare Services“ on Medical Faculty in Zagreb in 2016 and he obtained CPHIMS accreditation from HIMSS in 2019. He is delivering lectures on Medical Faculty in Zagreb on PhD program (Telemedicine) and has mentored several digital health startups through Startup Factory accelerator. Since May 2019 he is a member of the Board of Center for Research and Promotion of the Best Practice in HealthCare at the School of Medicine of the University of Zagreb and member of the board of postgraduate studies in Management in Healthcare on Medical Faculty in Zagreb.

Marc Ortmans has worked across the media industries as a Founder, CEO, Director, Strategist and Creative Director. As an entrepreneur he has founded several ventures including three creative agencies and two digital businesses. Marc has managed projects for global brands, teams of 50 people, and annual turnovers of £8m. In addition to his role as Chair of GEN UK, he consults on brand communications. Marc started at the BBC followed by Channel 4 Television before co-founding creative agency Ortmans Young International and later running multi-national design agency group Button. He helped launch UEFA Champions League, First Direct bank, the Homeless World Cup, and created the first satellite TV brand in UK for Satellite TV, bought by Murdoch and renamed Sky. Along the way he picked up a shelf load of awards including BAFTA, D&AD, Paris Citi and New York Festivals. He is currently leading the development of online community, the GEN UK HUB. Marc has been described as a creative with a business brain and as a result often works in hybrid roles blending creative, marketing and management.